Beaconsoft

an effective combination of web and social analytics is vital in understanding the performance of online marketing campaigns. to understand and improve the return on investment in social media marketing, you need to know exactly which posts, in which campaigns, resulted in increased website traffic and sales conversions. beaconsoft has created beacon, a must-have tool for any marketing agency or business wanting to dramatically improve the effectiveness of their social media activities. beacon reveals the number of visits derived from individual social posts and gives an in-depth report of a customer's digital journey, tracking them from first click through to conversion. this helps you to understand what social content drives the most traffic and provides powerful new insights into the performance of the web pages that these customers land on - identifying patterns and potential drop-off points so you can refine and improve the experience customers have with any online brand.