Berrythompson

we opened our doors for business in june 2014 with a vision to build ground breaking technology for marketers, backed up by strong data science capabilities. our affordable cloud based customer data platform solution called unifida joins on-line and offline customer behaviour, and supports customer dashboards and customer crm. it provides the technology support for fulfilling gdpr requirements. in addition, we have built optimisation solutions for marketing budget allocation and individual customer contact. as data scientists we have completed many projects including: - modelling the interests and purchase propensities of the customers of the largest uk discount bookseller - developing the capability for a global reinsurer to predict customers most at risk of attrition - introducing marketing budget allocation optimisation at a loan and a life insurance company - interpreting scanner, mobile phone and market research information to deliver visitor activity and intention reports for a l