Behind Digital Success

covid has made many organisations realise that investing in digital and data capabilities is important for survival. the investments will accelerate. this research aims to describe which projects have the biggest impact and how to prioritise investment. we spent many years in organisations driving digital change, but now we have a real drive to understand which projects have the biggest impact. but first we need to hear from you, give 15 mins to fill in the survey: https://forms.gle/fcyjpobp8vnjfhjk9 and then learn if a pound spent on demand side projects (e.g. understanding your customer) or supply side projects (e.g. understanding the true cost and profitability of your product line) have delivered better returns.