Spoteffects (Webeffects Gmbh)

spoteffects is a software-as-a-service solution that allows tv media planners to optimize tv advertising campaigns for online shops and other websites, based on the number of immediate website visits and conversions generated by each broadcasting of the tv commercial, rather than planning campaigns only based on the size of the target group audience reached. this is possible because spoteffects bridges the technical gap between tv and web by matching tv and web data using an elaborate algorithm. spoteffects tool: • implementation of the spoteffects tracking code (based on piwik) • or use of an existing tracking tool like adobe analytics, econda, or webtrekk • app tracking with appsflyer or adjust • works for all countries • final ex-post tv ad plan, including audience and media spendings per spot • optional: use of real time airing tools like xad, wywy, ebiquity, nielsen, tvty etc. • measurement of every single spot • no need for a .tv domain (like „www.shirtinator.tv“) • no additional