Y&r Pr

y&r; pr is born out of the iconic communications agency y&r; – and part of the renowned brand builder cohn & wolfe group. we were founded in 2013 to bring unparalleled strategic thinking and flawless execution to a fortune 50 company and its multiple brands around the world. since then we have built much of our success on reinventing the traditional client-agency relationship. for decades the public relations industry has been known for developing standardized models and proprietary tools to develop big ideas and bring them to the masses. at y&r; pr, we have reinvented the impact pr can have on our clients’ business. our people are encouraged to think off the beaten path, yet always carry a gps. while we still adhere to established strategic approaches, we pressure test the traditional tenets of pr campaigns to get the best results. we don’t just create unique ideas; we create unique ways to deliver them. at the end of the day we understand that in today’s environment, it’s not just ab