Yallee. It - Yallee | "Figli Degli Umani"

yallee sounds like a fuzzy word, but, as for "google", an important subtext lies under the sound. in the language of mapuche, a tribe of incas' descendants, now threatened with extinction by western colonization, "yallee" means "sons of the humankind". this is a poetical way to show our approach to the horizon of the communication - we like persons, effective communities, fictions, facts of life, relationships between humans and we love beauty in any possible manifestation. we prefer a "human" mood and taste when working on digital strategies, concepts, contents, engagement and seeding activities, rp 2.0, high cultural events, exhibitions, artworks. we think of yallee just like an artshop devoted to digital communication and new ways for ideas to emerge to realities. we work with tech (every kind of tech, beginning from culture, pop or not), but we make it human.