Yata Mata

text is the radio of 2010. 385 billion text messages were sent in the first half of 2008 alone; representing annual growth of over 100%. however, while traffic continues to grow, competitive factors are leading carriers to change their pricing models and shift from "pay per message" to "buckets" and even "all you can eat" packages. we believe the first and most critical step in the advertising to the mobile users is to choose the right approach given your specific needs. it’s a best-fit analysis that matches your objectives with comprehensive research options to ensure we’re on the right path before we get started. text and multimedia messages are often priced the same and fall into the same bucket. thus, from a business perspective, messaging is gradually morphing from a “portfolio” of independent services – each priced differently and running on a different platform – into a single “converged messaging” business whose costs and revenues carriers need to monitor and optimize. yata mat