Behavioral and Experimental Economics (Bee) Lab

current advances in behavioral science – primarily psychology and neuroscience – opened the black box of the mind and liberated social sciences from the assumption of folk wisdom about soul and identity. studies indicated regularities in human cognitive apparatus and how cognitive biases and fallacies affect market outcomes. decision processes are governed by heuristics, often made in social context where optimal strategies may not only be determined by self-interest. additionaly, the actions of individuals are often affected by emotions or framed by their identity, shaped by their values and interaction within and between their social groups. in a world abundant in information, rife with technological advances and disruptive innovations, changes that will largely affect individuals and social wellbeing will be psychological, not technological in nature. therefore, the only true way to improve and sustain individual and social wellbeing is one who has a broader picture and who, withou