It's Not About Food, Diet Coaching for Everyone

a diet coaching company whose program is based on the principles of cognitive behavioral therapy, it's not about food, diet coaching for everyone offers both individual and group coaching, in-person in our basking ridge nj office, via telephone, and skype. our approach focuses on changing the way you think about food, rather than any specific diet or exercise plan. our belief is that it is unreasonable to expect to make permanent changes in your eating habits without addressing the thoughts underlying them. through a series of lynchpin habits, which are introduced and reinforced over 8 weeks you are taught to develop and maintain the mindset and behavior that successful dieters and maintainers already have. you choose the diet. we show you how to make it work for you.