Jordano's Inc.

what is today a multi-million dollar corporation with more than 500 employees began in 1915 with four brothers, a family loan, and a little grocery store in santa barbara, california. from the very start, its guiding principle has been that value and service are the cornerstones of a successful business. peter, john, dominic, and frank jordano—the sons of an italian rancher—decided to start their own grocery business. at the time, there were already many grocery stores in santa barbara, and banks were skeptical about a loan for an additional one. but three uncles came up with $500 in capital. the brothers bought a horse and buggy for deliveries, stocked the shelves on credit, and opened their doors for business. over the following years jordano's grew tremendously, opening more stores and giving santa barbara its first chain of modern supermarkets. by the early 1970s, there were 18 jordano's markets throughout santa barbara, ventura and san luis obispo counties. the company had als