O'Brien Resources

i simplify things. too often, sophisticated, big-ticket products get tangled in a thicket of technical details. the engineers think the materials are fine, but the prospect’s decision-making team can’t decipher the true value proposition. i hate jargon and will clearly articulate your business case. i see the big picture. more than most business writers, i’m able to set complex products and services in a strategic context that dramatizes the bottom-line impact—and moves your readers to action. ideally, each product plays a role in your overarching brand story. i can tackle almost any topic. you name it, i’ve probably written about it. i’ve handled assignments about enterprise software, healthcare innovation, educational technology, truck fleet operations, predictive analytics, restaurant management, genetic engineering, cloud computing, public policy, and more. deliverables have included white papers, executive summaries, articles, case studies, presentations, research reports, email c