Explore the features, pros, and cons of ActiveCampaign and HubSpot to find the perfect marketing solution for your business in 2025.
Email marketing is one of the effective ways to reach customers, and several email marketing software are on the market today. ActiveCampaign is celebrated for its robust email automation capabilities and user-friendly interface, making it a go-to choice for small to medium-sized businesses looking to enhance their email marketing efforts.
On the other hand, HubSpot shines as an all-in-one solution that encompasses not only email marketing but also a comprehensive suite of CRM, sales, and customer service tools. With features like powerful automation, integrated content management, and extensive scalability, HubSpot is well-suited for businesses aiming to scale their operations.
However, with so many choices available, it can be challenging to determine which platform aligns best with your business objectives. In this comparison, we will delve into the key features, strengths, and weaknesses of ActiveCampaign and HubSpot, providing insights to help you make an informed decision that supports your marketing strategy in 2025 and beyond.
This article explains differences between ActiveCampaign and HubSpot. It also explains the features, the integrations, the pricing, and how to choose between the two. Let’s get into it.
What is ActiveCampaign?
Active Campaign is an automation tool that is based on email marketing. It is known to be ideal for beginners of inbound marketing and marketing automation. Active Campaign has many CRM functionalities that helps in relationships with customers and users. ActiveCampaign is commonly used in Ecommerce, digital and B2B companies.
What is HubSpot?
HubSpot is a cloud-based customer platform that can help scaling businesses grow better with their sales, service, marketing, and content management software.
Service Hub is a seamless component of HubSpot’s AI-powered Smart CRM, providing businesses with a streamlined way to resolve customer issues, and a complete view of their customer interactions and data from every aspect of the flywheel.
ActiveCampaign vs HubSpot: Comparison Tabe
| Features | ActiveCampaign | Hubspot |
|---|---|---|
| Automation | Yes | Yes |
| Integrations | Yes | Yes |
| Email Marketing | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Audience management | Yes | Yes |
| Pipeline management | Yes | Yes |
ActiveCampaign vs HubSpot Pricing
ActiveCampaign Pricing
- Lite: $29/month billed annually or $39 billed monthly
- Plus: $49/month billed annually or $70 billed monthly
- Professional: $149/month billed annually or $187 billed monthly
- Enterprise: $259/month billed annually or $323 billed monthly
HubSpot Pricing
- Free Tools: No cost for various marketing, sales, service, content management system and operations tools.
- Professional: It is billed at $1200/month for comprehensive marketing, sales, customer service, CMS, and operations software.
- Enterprise: It is billed at $4000/month for marketing, sales, customer service, CMS, and operations software.
ActiveCampaign vs Hubspot: Feature Comparison
Key Features of ActiveCampaign
- Email Marketing
- Pipeline management
- Content creation
- Marketing and Automation
- Audience management
Key Features of HubSpot
- Responsive email templates and an easy, no-code drag-and-drop editor.
- Lead generation subscription forms and landing pages.
- Advanced marketing automation and converting automated workflows.
- A powerful form builder.
- Popup tools.
ActiveCampaign vs Hubspot: Pros and Cons
ActiveCampaign Pros and Cons
| Pros | Cons |
|---|---|
| Searchable table of contacts | Expensive for small businesses |
| Email campaign templates | It is sometimes slow |
| Decent email workflows | Segmentation |
| Easy to create automation | |
| Integration tools |
HubSpot Pros and Cons
| Pros | Cons |
|---|---|
| All-in-one Solution | Not always the cheaper option |
| Powerful Automation | Getting started takes time |
| Can grow with you | Limited customization |
| Integrated content management system | Integration challenges |
| Scalability |
Choosing between ActiveCampaign and HubSpot
Ultimately, the choice between ActiveCampaign and HubSpot depends on your specific business needs, budget, and marketing objectives. If you prioritize advanced email marketing features and automation without the need for a complete CRM system, ActiveCampaign may be the ideal fit.
Its ease of use and affordability make it an excellent option for small to medium-sized businesses aiming to enhance customer engagement through targeted email campaigns.
Conversely, if you're seeking a comprehensive platform that integrates various aspects of marketing, sales, and customer service, HubSpot’s all-in-one solution may be worth the investment. Its powerful automation capabilities and scalability are particularly beneficial for larger organizations looking to expand their reach and streamline their operations.
By weighing the features and benefits of each platform against your unique requirements, you can confidently select the solution that best supports your marketing goals and drives your business forward.
What sets Distrobird Apart?
If you are looking for a comprehensive and affordable GTM solution with a free plan, Distrobird is a great option. It offers all the essential features you need to manage your sales & customer engagement tech stack in one place - multi-channel sequences and campaigns, web messenger, outbound dialer, inbound call center software, shared team inbox, and conversation analytics - in a single solution. Distrobird is also easy to use and integrates with a variety of popular apps.
Distrobird helps you manage your entire sales process, with sequences, cloud call center, shared inbox, form tracking and more on a single platform. Seamlessly run cold email & SMS sequences, inbound and outbound calling, unified inbox, form tracking, lead routing, and more in one place.
- Features: Distrobird features include data enrichment, contact management, cloud call centre, form tracking, block list, shared inbox, Office 365, Gmail, and custom SMTP inbox sync, campaign exclusions, and scheduled campaigns.
- Integrations: HubSpot, Gmail, Stripe, Microsoft Outlook, Twilio, Zapier, Clearbit, Zoho, Telnyx, Salesforce and NGP VAN.
- Pricing: There is a free plan for the Voice, Sequences, and Shared Inbox products. Startup plan for the Shared Inbox is $8/month. Startup, Growth & Enterprise plans for both the Sequences and Voice products are $25, $50, and $75 respectively.
With Distrobird, businesses can seamlessly manage all their sales process, shared inbox, customer service processes from a single, unified platform.
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