Breeze AI by HubSpot: A Practical Review

As a long-time HubSpot user, I have experienced the evolution of their tools, but none of the changes have been as transformative as the introduction of Breeze, the AI that now powers the entire HubSpot customer platform.

When I first heard about Breeze, I was curious to see whether it would live up to the hype, especially with its promise of automation, personalized insights, and seamless customer interactions. After using it extensively, I am excited to share a detailed review based on my hands-on experience.

What Is Breeze?

Breeze is HubSpot’s AI engine that sits at the core of the platform, driving automation, analytics, and customer engagement. It integrates across all of HubSpot’s functionalities—CRM, marketing, sales, and service—using AI to enhance decision-making, streamline operations, and optimize customer interactions.

The goal of Breeze is to reduce the workload on sales, marketing, and support teams by offering insights, automating repetitive tasks, and providing a personalized experience for every customer. In practice, Breeze takes HubSpot’s already strong feature set and adds a layer of intelligence that makes the platform far more powerful and efficient.

Key Features of Breeze

1. AI-Driven Customer Insights: Understanding Customers on a Deeper Level

One of the biggest value propositions of Breeze is its ability to deliver AI-driven customer insights. By analyzing customer behavior, preferences, and interactions, Breeze helps sales and marketing teams create more personalized outreach strategies.

What I Noticed:

• Predictive Analytics: Breeze can predict which leads are most likely to convert based on historical data, saving me hours of manual lead qualification. This is particularly useful when juggling a large number of leads, helping you to focus on those most likely to move forward.
• Customer Segmentation: Breeze automatically segments customers into different groups based on their behavior and characteristics. I have found this feature extremely useful for targeted marketing campaigns, as it ensures the right message is delivered to the right audience.

2. Automated Workflows: Streamlining Repetitive Tasks

Another area where Breeze shines is workflow automation. HubSpot already offered robust automation tools, but Breeze takes it a step further by learning from user actions and suggesting workflows that can save time and effort.

What I Found Helpful:

• Proactive Workflow Suggestions: Based on my usage patterns, Breeze suggested automation workflows that I had not considered. For example, it identified opportunities to automate lead nurturing emails based on specific customer behaviors, like downloading a whitepaper or visiting certain product pages multiple times.
• Trigger-Based Automations: Breeze uses AI to create workflows based on customer behavior in real-time. If a lead repeatedly visits a pricing page but does not take action, Breeze can automatically trigger an email sequence offering a demo or consultation, increasing the chances of conversion.

3. AI-Powered Conversations: Enhancing Customer Support

HubSpot’s Conversations feature, now powered by Breeze, is designed to help service teams engage with customers across live chat, email, and social media. Breeze adds an intelligent layer to these interactions by analyzing the conversation in real-time and suggesting responses or solutions based on prior interactions and knowledge base articles.

What I Found Helpful:

• AI Chatbots: Breeze’s chatbot functionality is extremely intuitive. It can handle routine inquiries, escalating only more complex issues to human agents. I’ve used it to manage FAQs and basic troubleshooting, which has been a great way to free up support agents for more challenging tasks.
• Suggested Replies: During live chat sessions, Breeze suggests potential responses based on customer queries, which speeds up the resolution process. I have found this particularly useful in customer support scenarios where quick, accurate responses are critical for maintaining customer satisfaction.

Breeze has essentially elevated HubSpot’s customer service capabilities by making conversations smarter, more efficient, and more personalized. I have also noticed a marked improvement in response times and customer satisfaction rates.

4. AI-Enhanced CRM: Smarter Sales Pipelines

One of the most impactful ways I’ve used Breeze is within HubSpot’s CRM. By analyzing lead behavior and past interactions, Breeze offers real-time insights into how best to move leads through the sales funnel.

Standout Features:

• Deal Scoring: Breeze automatically assigns scores to deals based on a variety of factors—engagement, demographic data, and historical win rates. This has helped me prioritize deals more effectively and allocate resources to those most likely to close.
• Pipeline Automation: Breeze also automates pipeline management by identifying deals that are at risk of stalling. It proactively suggests actions, like follow-up emails or phone calls, to keep the momentum going. I have found this feature invaluable for staying on top of the pipeline without constant manual tracking.

By integrating AI into the CRM, Breeze takes much of the guesswork out of pipeline management, allowing you to focus on high-value activities instead of constantly monitoring every deal.

5. Marketing Optimization: Smarter Campaigns

HubSpot’s marketing tools have always been strong, but Breeze brings a whole new level of intelligence to campaign management. From content creation to campaign execution, Breeze provides recommendations based on historical data and predictive analytics.

Practical Benefits:

• Content Suggestions: Breeze analyzes past campaigns and provides recommendations for headlines, email subject lines, and even blog topics. These suggestions are tailored to your audience’s preferences and engagement history.
• Campaign Optimization: Based on real-time performance, Breeze can recommend changes mid-campaign to improve results. For instance, it suggested tweaking the send times of one of my email campaigns to align with peak engagement hours, which led to a noticeable increase in open and click-through rates.

What impressed me most is how Breeze continuously learns from campaign performance. The more campaigns you run, the better it gets at predicting what will work and what won’t, making it an essential tool for any marketer focused on data-driven decision-making.

Areas for Improvement

While Breeze has transformed how I use HubSpot, there are a few areas where I think there’s room for improvement:

• Customization: While the AI recommendations are generally helpful, I found that they sometimes lack the customization I would prefer. For instance, I would like more control over how certain workflows are suggested or prioritized.
• Complex Setups: For smaller teams or users who are new to HubSpot, setting up AI-driven workflows and automations can feel a bit complex. A more guided experience during setup would help users get up to speed faster.
• AI Learning Curve: While Breeze’s AI gets better with time, it can take a while to see its full potential. I had to invest time upfront in teaching the AI my preferences and usage patterns before I saw the most relevant recommendations.

In 2025, AI is no longer just a competitive advantage—it’s essential.

Distrobird + HubSpot: A Winning Combo

While Breeze enhances productivity across HubSpot, integrating Distrobird takes it a step further, especially for teams that rely on outbound calling and data-driven decision-making. If you're already a HubSpot user, integrating Distrobird is a natural next step.

Distrobird syncs your HubSpot contacts effortlessly, allowing your sales team to dial directly from within HubSpot. This not only accelerates the call process but also makes your team more effective in engaging prospects.

Why This Integration is a Game-Changer

By integrating Distrobird with HubSpot, your sales team can work more efficiently, enabling smoother workflows and driving better results.

• Quick and Seamless Dialing: With contact syncing and direct calling capabilities from within HubSpot, your team can eliminate platform switching and focus on meaningful customer interactions.
• Insightful Analytics: Distrobird’s comprehensive call logs and analytics give you deep insights into call performance, helping you better understand customer interactions and make more informed decisions. This integration also enhances follow-ups through automated reminders and detailed call summaries.

With Distrobird integrated into HubSpot, there is a noticeable boost in revenue growth and lead management precision. This integration is ideal for businesses aiming to scale efficiently with actionable insights.