In our 2025 review of Drupal vs. HubSpot CMS, we compare two leading content management platforms. Dive into their features, customization capabilities, and user experiences to find the best CMS solution for your business.
In 2025, choosing the right CMS platform is pivotal for businesses aiming to create seamless, engaging digital experiences. Two popular options, Drupal and HubSpot CMS, offer powerful tools but cater to different needs.
Drupal, an open-source platform, is renowned for its flexibility, allowing developers to create highly customized websites with features like advanced content structuring, multilingual support, and robust access controls.
In contrast, HubSpot CMS shines as an all-in-one solution tailored for marketers and sales teams, with built-in CRM capabilities, personalized content features, and intuitive drag-and-drop functionality.
This review breaks down the strengths and limitations of each CMS, helping you decide which platform aligns with your vision and technical needs in 2025.
What is Drupal
Drupal is a free and open-source content management system that allows users to create and manage simple websites and web applications. As a content management system, Drupal provides an open-source backend framework for millions of websites.
You can also use Drupal to manage knowledge and create integrated digital frameworks that you can extend to thousands of add-ons. With Drupal, you can build anything from simple blogs to complex websites with thousands of pages and applications.
What is HubSpot
HubSpot is a marketing software that offers marketers and businesses excellent tools for social media marketing, content management, web analytics, landing pages, customer support, and SEO. HubSpot, as a content management system, allows you to build and manage your website with excellent in-built tools.
Drupal vs HubSpot: Comparison Table
| Features | Drupal | HubSpot |
|---|---|---|
| Website Themes | Yes | Yes |
| Editing and Authoring | Yes | Yes |
| Media support and library | Yes | Yes |
| SEO Recommendation | Yes | Yes |
| Scheduling | Yes | Yes |
| Form building | Yes | Yes |
| Accessibility | Yes | Yes |
| Starting Price | Free | $20/mo/seat monthly |
| Hosting | Yes | Yes |
Drupal vs HubSpot: A Breakdown for Your Website Needs
Choosing the right platform for your website can be overwhelming. Two popular options are Drupal and HubSpot, each catering to different needs and budgets. Let's break down the key factors to consider when making your decision.
Cost
Drupal is an open-source platform, meaning the core software is free to use. However, additional costs can arise. You'll need to factor in website hosting, domain registration, and potentially developer fees for customization or premium modules.
HubSpot offers a freemium model. There's a limited free tier, but paid plans start at $20 per user per month. These plans offer progressively more features as you scale up to Starter, Professional, and Enterprise tiers.
Features
Drupal is known for its flexibility and scalability. As an open-source platform, it allows for extensive customization and integrates with various third-party tools. This makes it ideal for complex websites with specific needs. However, the flip side is that integrations can require technical expertise.
HubSpot takes a more user-friendly approach. It offers pre-built themes, a drag-and-drop editor, and built-in marketing and analytics tools. This makes it easier for non-technical users to create and manage their website, while also providing valuable insights into marketing performance.
Ease of Use
Drupal's strength in customization comes at the cost of a steeper learning curve. Beginners might find the interface overwhelming, especially with tasks like integrating external tools.
HubSpot shines in user-friendliness. With its intuitive interface and drag-and-drop editing, creating and managing your website is a breeze. Additionally, built-in marketing and SEO tools make it an attractive option for marketing-focused teams.
Security and Scalability
Both platforms take security seriously. Drupal benefits from a large community that actively contributes to security updates. HubSpot offers a secure platform with automatic updates, ensuring your website stays protected.
When it comes to scalability, Drupal excels. Its open-source nature allows for extensive modifications to handle large amounts of traffic or complex functionalities. HubSpot also offers scalability, but its paid plans might become expensive for very large teams or websites with extremely high traffic demands.
Choosing between Drupal and HubSpot
Choosing between Drupal and HubSpot largely depends on what your business needs and the budget.
If you need a free, flexible, and highly customizable CMS, Drupal is a great option. However, if you're looking for an all-in-one marketing platform that offers a variety of marketing and sales tools beyond just a CMS, HubSpot could be the better choice.
Drupal’s open-source framework provides unmatched customization and scalability, making it ideal for organizations needing a tailored solution with deep technical control.
Meanwhile, HubSpot CMS, with its easy-to-use tools and integrated CRM, empowers marketing teams to manage content and customer data seamlessly, creating dynamic, personalized experiences without extensive developer support.
If you need a flexible, developer-friendly system, Drupal might be your best bet, whereas HubSpot CMS excels for teams looking for an intuitive, integrated platform focused on marketing automation and customer engagement.
With these insights, you’re equipped to choose the CMS that best meets your business goals in 2025.
What Sets Distrobird Apart
Distrobird is a sales engagement platform. It primarily helps you to streamline all your sales processes and assists you to ensure you meet up with your target (s). You can manage your cold email & SMS sequences, make calls, access a unified inbox, track leads, and route them to the right reps – all within Distrobird seamlessly.
Distrobird may not be a content management platform, but it can assist in tracking the site visitors your website generates. You get an enriched profile of individuals and businesses visiting your website; see where they’ve come from, and the pages they’re viewing in real-time, and map their entire path across your website or application.
It also gives you the leverage to convert these site visitors into customers by providing them with scalable real-time support. This means you can engage better with your customers by keeping in touch with them long after they leave your website. This is an added advantage to whatever content management system you work with.
Distrobird offers a free plan with unlimited users and teams, allowing you to experience its value before upgrading as your business grows.
Join the family
Get actionable tips & resources to help you automate customer acquisition through outbound sales
Distrobird helps you manage your entire sales process, with sequences, cloud call center, shared inbox, form tracking and more — on a single platform. Sign up for free. No credit or demos required.
