Follow Up Boss Review: Features, Pricing, Pros & Cons, and Alternatives (2025)

Follow Up Boss has established itself as a prominent CRM solution tailored specifically for real estate professionals. As a platform, it excels in streamlining client management and automating tasks that are essential to real estate agents and brokers, offering a mix of useful features to manage leads, contacts, and communication effectively.

But does Follow Up Boss truly deliver on its promises? Let's explore the features, pros and cons, pricing, and alternatives to help you decide whether this tool is the right fit for your business.

Features of Follow Up Boss

One of the standout aspects of Follow Up Boss is its comprehensive suite of features tailored for real estate teams. The CRM integrates smoothly with multiple lead generation sources, allowing agents to track and nurture leads from platforms like Zillow, Realtor.com, and Facebook. Its lead management system automatically captures leads, assigns them to the right agents, and triggers follow-up sequences to ensure timely engagement.

Also, Follow Up Boss offers advanced reporting tools that help real estate teams understand their sales pipeline better, monitor agent performance, and make data-driven decisions. This feature has proven valuable for growing businesses that want to scale effectively.

When discussing the platform's usability, logging into Follow Up Boss is designed to be hassle-free. Users can access the platform from desktop or mobile devices, ensuring agents can update information on the go or while meeting clients. While the login process is generally straightforward, some users have reported occasional issues when switching devices or accessing multiple accounts, which can slow down the workflow for larger teams.

As a CRM, Follow Up Boss goes beyond simple lead tracking by enabling users to create custom workflows and automate follow-up tasks like emails, texts, and phone calls. This can drastically improve response times, helping real estate professionals stay ahead of competitors. Moreover, the system offers a centralized communication hub that pulls together all forms of client interaction, making it easy to follow the entire customer journey in one place.

Pricing

Follow Up Boss offers tiered pricing models to cater to businesses of various sizes. Their entry-level plan, called the "Grow" plan, starts at $69 per user per month and includes essential CRM functionalities like lead management, client communication tools, and basic reporting. The next level, called "Pro," costs $499 per month and is designed for larger teams, offering additional features such as advanced lead routing, enhanced reporting, and third-party integrations. Finally, there’s an enterprise-level plan that can be customized to suit larger agencies with more complex needs.

While Follow Up Boss is on the higher end of pricing compared to some competitors, the depth and quality of its features often justify the cost for real estate professionals seeking a highly specialized CRM. Nevertheless, the platform does offer a 14-day free trial for potential customers to test out its capabilities before committing financially.

Pros and Cons

Pros:

• Customizable workflows: Follow Up Boss allows agents to create personalized workflows, enabling them to manage leads more efficiently.
• Integration with lead sources: The platform integrates seamlessly with various lead-generation tools, streamlining the lead capture process.
• Centralized communication hub: Agents can manage texts, emails, and phone calls from one place, reducing the need for multiple tools.
• Robust reporting: Real-time data on performance and pipelines helps teams make informed business decisions.
• Reliable customer service: Users have praised Follow Up Boss's customer service, particularly in terms of quick response times and knowledgeable support.

Cons:

• Pricey for small teams: With plans starting at $69 per user per month, it can be expensive for smaller real estate teams.
• Learning curve: Some users have reported a steep learning curve when first starting out, especially with customizing workflows and reports.
• Occasional login issues: Some users experience problems when logging in from multiple devices, which can be frustrating.

Alternatives to Follow Up Boss

While Follow Up Boss offers a strong range of features, it's not the only CRM designed for real estate. Several other tools cater to similar needs, often at different price points or with slightly different strengths.

Distrobird

Distrobird stands out as a solid alternative for teams looking to automate not just their CRM but also their overall sales engagement. As an all-in-one tool, Distrobird offers advanced multi-channel cadences that combine email, phone calls, and text messaging to ensure no lead falls through the cracks.

This multi-channel engagement, coupled with built-in dialers and a unified inbox, helps sales teams maximize their productivity. Also, Distrobird's form tracking and lead scoring features allow agents to prioritize leads more effectively, especially in fast-paced environments like real estate.

One of the advantages of Distrobird over Follow Up Boss is its ability to handle both sales automation and task management in a single platform, reducing the need for multiple software subscriptions. Its price point is also highly competitive, making it a cost-effective solution for businesses of all sizes.

LionDesk

LionDesk is another popular CRM choice for real estate professionals. It provides essential features like text and email automation, task management, and lead distribution. What makes LionDesk appealing to many small teams is its lower price point compared to Follow Up Boss. However, its feature set may not be as robust, especially when it comes to reporting and custom workflows.

BoomTown

BoomTown is an established real estate CRM that offers a powerful lead generation tool in addition to CRM features. It helps agents attract leads through SEO and PPC advertising and offers a sophisticated dashboard for managing the sales pipeline. While BoomTown's price tag can be significantly higher, it also includes lead generation services, making it a one-stop solution for larger teams that want an all-in-one platform.

Real Geeks

This platform combines website creation with CRM functionalities designed specifically for real estate agents. Real Geeks provides lead generation tools along with an integrated CRM system that helps users manage their contacts efficiently.

Final Thought

In conclusion, Follow Up Boss is a powerful CRM that delivers valuable features for real estate professionals, particularly those managing a high volume of leads. While the platform comes at a higher price point and may present a learning curve, its customization options, reporting tools, and reliable customer service make it a strong contender in the CRM space. For teams looking for alternatives, tools like Distrobird offer cost-effective and feature-rich options, ensuring that every real estate business can find the right solution for their unique needs.

Distrobird vs. Follow Up Boss: Which Sales Tool is Right for You?

Purpose & Focus:

• Distrobird is an all-in-one sales automation tool designed to streamline sales engagement through multichannel sequences, a built-in dialer, and a unified inbox. It's ideal for sales teams looking to automate outreach, manage interactions across channels, and improve productivity without the complexity of a traditional CRM.
• Follow Up Boss, on the other hand, is a CRM specifically built for real estate professionals. Its main focus is lead management, client communication, and task automation to help agents and brokers nurture relationships and close deals faster.

Key Features:

• Distrobird:
  • Multichannel sequences (email, phone calls, SMS)
  • Built-in dialer for faster outreach
  • Unified inbox for all communication
  • Form tracking and engagement analytics
  • Simplified user interface for faster learning and productivity
• Follow Up Boss:
  • Comprehensive CRM tailored to real estate
  • Automated lead assignment and follow-up
  • Email and text messaging tools for client communication
  • Pipeline management for tracking deals
  • Lead source tracking and reporting

Integration & Compatibility:

• Distrobird integrates with various sales tools but isn’t positioned as a CRM, making it a flexible solution for teams that want to use it alongside their existing CRMs like HubSpot or Salesforce.
• Follow Up Boss is a CRM with deep integrations specific to real estate, including platforms like Zillow and Realtor.com, making it the go-to for real estate professionals.

Target Audience:

• Distrobird is best suited for sales teams across industries including real estates, looking to improve sales engagement and automate outreach without the need for a complex CRM.
• Follow Up Boss is built for real estate agents, brokers, and teams, focusing on lead management and client follow-ups specific to the real estate market.

Verdict: If you're a sales team in need of a powerful automation tool to enhance engagement and streamline outreach across multiple channels, Distrobird offers a versatile, easy-to-use solution. For real estate professionals seeking a CRM tailored to their industry, Follow Up Boss is an excellent choice for managing leads and boosting client relationships.