In our HubSpot vs. Salesforce review for 2025, we compare two leading CRM platforms. Discover their features, pricing structures, and user experiences to determine which solution best fits your business needs and goals.
In the world of customer relationship management (CRM), two giants stand out: HubSpot and Salesforce. As businesses increasingly rely on robust CRM systems to foster customer relationships, the decision between these two platforms becomes crucial.
HubSpot, known for its user-friendly interface and comprehensive inbound marketing tools, appeals to small and medium-sized businesses looking for an all-in-one solution.
Conversely, Salesforce is lauded for its extensive customization options and powerful analytics, making it a go-to choice for larger enterprises and teams with complex needs.
In this review, we will dive deep into the features, pricing, and overall value each platform offers in 2025, helping you determine which CRM aligns best with your business goals.
What is HubSpot?
HubSpot is a cloud-based CRM platform that empowers both marketing and sales efforts for businesses of all sizes. With HubSpot, your teams can optimize inbound marketing strategies and generate more reliable and effective leads to help your business market and sell more easily.
HubSpot usually centralizes all your digital marketing efforts in a single, cloud-hosted platform, which makes it possible to manage website hosting, blogging, social media, email marketing, etc.
What is Salesforce?
Salesforce allows companies to nurture relationships with buyers, suppliers, service providers, users and anyone else who does business with your company. Your sales and marketing teams can keep track of all interactions between the company and its customers, including phone calls, emails, SMS, chats and tickets.
With Salesforce, your teams are better empowered to standardize the sales process, so they can close deals more quickly.
HubSpot vs Salesforce Comparison Table
| Feature | Salesforce | HubSpot |
|---|---|---|
| Contact and management | Yes | Yes |
| Email marketing | Yes | Yes |
| Customer support tools | Yes | Yes |
| Reporting and analytics | Yes | Yes |
| Artificial intelligence (AI) tools | Yes | Yes |
| Mobile app | Yes | Yes |
| Free plan | No | Yes (5 users) |
HubSpot vs Salesforce Feature Comparison
Key Features of HubSpot
- Automatic syncing with Google Calendar and Office 365
- Round-robin and group meeting link options
- Shareable scheduling links that can be emailed or embedded on your website
- CRM integrations
- Automated admin work
- Scheduled appointment with multiple people
Key Features of Salesforce
- Reporting and analytics
- Workflows and automations
- Integrations
- Mobile app
- Customer support tools
HubSpot vs Salesforce: Pros and Cons
Hubspot Pros and Cons
Pros
- All-in-one solution
- Free CRM
- Customization options
- Real-time lead behavior notifications
- Personalized email sequences
Cons
- Expensive per-user plans
- Mixed opinions on the ease of use
- Occasional glitches
- Limited email capabilities
Salesforce Pros and Cons
Pros
- Add and remove features as needed.
- Highly customizable dashboards.
- Bult-in social media functionality.
- Salesforce Database helps organize and digitize company sales records.
- Allows for integration with any data source.
- Supports security standards and controls.
Cons
- Expensive.
- Configuration is complex.
- Steep learning curve throughout.
- Generating reports can be tricky.
- Costly data storage.
HubSpot vs Salesforce Pricing
HubSpot Pricing
Basic: Free
Starter: Starts at $20 per month per seat, billed monthly
Professional: Starts at $890 per month, billed monthly
Entreprise: Starts at $3600 per month, billed monthly
Salesforce Pricing
Starter Suite: $25 per user per month.
Professional: $80 per user per month.
Enterprise: $165 per user per month.
Unlimited: $330 per user per month.
Einstein 1 Sales: $500 per user per month.
Choosing between HubSpot vs Salesforce
As we navigate through the complexities of HubSpot and Salesforce, it becomes clear that both platforms offer unique strengths that cater to different business needs.
HubSpot’s ease of use and integrated marketing tools make it an excellent choice for those just starting their CRM journey or for teams looking for a streamlined experience.
On the other hand, Salesforce's advanced customization capabilities and robust analytics are ideal for larger organizations requiring a tailored solution to manage intricate sales processes.
Ultimately, the choice between HubSpot and Salesforce will depend on your organization’s size, budget, and specific requirements. By carefully assessing your needs and considering the insights shared in this review, you can make an informed decision that sets your business up for success in 2025 and beyond.
What sets Distrobird Apart?
With Distrobird, businesses can seamlessly manage all their sales process, shared inbox, customer service processes from a single, unified platform.
If you are looking for a comprehensive and affordable solution with a free plan, Distrobird is a great option. It offers all the essential features you need to manage your sales & customer engagement tech stack in one place - multi-channel sequences and campaigns, web messenger, outbound dialer, inbound call center software, shared team inbox, and conversation analytics - in a single solution. Distrobird is also easy to use and integrates with a variety of popular apps.
Whether you're a startup or an established business, Distrobird's scalable pricing plans make it a cost-effective choice.
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