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today’s modern consumer expects to be able to use multiple methods of communication depending on the situation. they may wish to make an order over the phone, chase the status via text, and make a complaint via email. the ability for companies to handle all these different channels effortlessly for both the customer and their staff has never been so important. whilst historically companies may have invested in physical hardware to support their company’s communication needs, the cloud has opened up new possibilities to significantly reduce capital expenditure whilst also allowing companies to ensure their platform is always ready to handle the next trend in communication. if a customer sends you an email, your staff should not only be able to see all their previous correspondence across channels, but be able to easily reply via the customer’s preferred channel. we bring all your calls, texts, web chats, emails and social media interactions with customers into one single unified in