B+g Designers

b+g, the brand-in creativity ≠ adequacy in the middle of the tough fight for competitive relevancy, the management of the brand expression sometimes makes it a hostage of creativity. as if creativity by itself could guarantee the adequacy of the solution. strategy ≠ logic on the other hand, the management of the brand expression also shows itself as a hostage of logic and pure rationalism, as if both could express themselves by motivating the minds and hearts of the people. design = communication we are communication and branding agent via design, that believes in creativity as a universal gift to be shared among us, clients and stakeholders of the brand. we cultivate the creative strength as a media, not as an objective. for us, understanding the problem is as relevant as the proposed solution. however, we adjust our methods so sensibility and intuition can submerge us to the brand core by feeling its essence rather than simply rationalizing an answer. in the brand building context we