B3 Strategy, LLC

b3 is a group of accomplished industry executives that joined forces in order to create a senior level consulting group. the b3 members have been connected as vendors, clients, competitors and friends for more than15 years. they are a seasoned group of retail industry professionals that have served as operators, executors and strategists while successfully building globally recognized companies in the retail and wholesale industry. lead by effy zinkin, the former president of marc ecko enterprises (ecko unltd.), the team has extensive experience as wholesalers, retailers and e-tailers. effy piloted his company from its infancy to over $1b in global retail sales. eric wesolowski, as senior vice president of operations, was a key driver to aeropostale’s expansion from 35 to 750 stores, with annual revenue exceeding $1.5b. susan carnegie, served as a vice president of merchandising, and managed 550 stores and a $500mm budget for burlington coat factory. this group of “c” level executives