Baby Phat Jeans LLC

brand history over the last decade, baby phat has established itself in the world of fashion as a premier metropolitan brand. baby phat first hit the scene when tiny tees with the clever name baby phat (an acronym for “pretty, hot and tempting”) were produced to electrify a phat farm runway show. when celebrities, supermodels and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was made to launch an entire baby phat sportswear collection. a lifestyle brand was born. in 2004, baby phat was purchased by kellwood, accelerating the growth and expansion of the brand into over a dozen diverse product categories both domestically and internationally including; footwear, kids, outerwear, handbags and intimates.