backlight.io

backlight is an account based marketing solution that uses machine learning to uncover hidden customer engagement at the account level. the aim of our solution is to better align sales and marketing teams around your target accounts, making your efforts scalable and repeatable. we found that marketing attribution, reporting and workflow usually falls short because it relies on manual data entry from the sales team. our first product, backlight sync, solves this data entry problem by automatically adding all contacts and interactions your sales team is having into salesforce and also attaching them to the appropriate opportunity. this makes sure your campaign attribution is 100% accurate as well as opens up some powerful native salesforce attribution and influence reporting.