Backseat Media

backseat media is on the forefront of a new media frontier. our goal is to deliver relevant and engaging content in a fun and entertaining way. think of it as a tv station with a 5 min format. backseat media was the idea of james radford. a current rideshare driver and former small business owner of 10 years, james created this company for a number of reasons; 1. as small business owner he felt his advertising dollars were being wasted on advertising that did nothing more than create unrecognizable noise in a overcrowded marketing space. 2.as a driver he was tired of being a pawn in the ride industry battle for dominance. 3.as a rider he did not want to sit and look for content on his phone while in the car. especially after spending all day in the office in front of a computer. he just wanted to be entertained. the goal of our company is to meet the needs of drivers by providing a new source for income while providing advertisers with that noise free market place they need to grow.