Badass Leader

what’s our why? the badass leader brand and book from bad to badass leader was born out of a desire to create a cool, approachable, edgy, humorous, more relatable leadership resource for everyday front-line leaders, middle managers, executive entrepreneurs and the up-and-coming generation of leaders. we like to think of ourselves as the harley–davidson® of leadership development, “potato, potato, potato” – btw that’s the sound that has branded h-d since 1909, #badassbrandindeed! during michelle's extensive travels and experience working with executives and teams, she has often heard from front-line leaders, “i’ve been told i️ need to improve my people skills.” the challenge for them has been finding a resource that inspires and feels like a fit for them; that is until now – potato, potato, potato! we want our brand to ignite your passion for learning how to lead like a badass. leadership is fun, we're committed to helping develop successful people competencies and to leaving leaders f