Bairro Chic

bairro chic is a startup created with the mission of fostering rapid and continuous innovation of products and services oriented to the demands of housing and community development for the base of pyramid in slum areas. the explosion of disruptive technological innovation is opening up new prospects that were absolutely unthinkable a few years ago. technology innovation and 'thinking outside the box' have created the possibility of transforming slums areas, making them part of the solution of urban development process and integrating them into the mainstream urban fabric. the rapid urbanization process taking place in the developing countries and emergent markets demands a new mindset which envisions a leapfrog development path to make slums a place with better quality of life,to nurture economic development for all and also cater for environmental sustainability. this is the challenge of bairro chic!