Bajaj Corp LTD

bajaj corp ltd (bcl) is an indian consumer goods company with major brands in hair care category. it is part of bajaj group founded by the freedom fighter, philanthropist and close confidante of mahatma gandhi – jamnalal bajaj. the bajaj group is one of the most respected and renowned business houses of india. started around eighty years back with a sugar factory bcl is the 2nd largest player in the overall hair oils. the flagship brand, i.e. bajaj almond drops is the market leader with over 62% market share of light hair oil (lho) market with premium positioning. bcl manufactures and markets other major brands i.e bajaj amla, bajaj brahmi amla, bajaj jasmine hair oil and bajaj kailash parbhat cooling hair oil. in august 2013, the company acquired the nomarks brand, in line with the vision of the organisation to emerge as one of the leading indian fmcg company having a turnover of inr 2000 crores. over the last 10 years, the company has grown at a very healthy rate with double digit ca