Bakala

bakala is a unique saas business intelligence tool that provides fast moving consumer goods companies with real-time access to analytics on market shares, distribution, pricing, promotion & much more. with accurate & timely data, fmcgs can accordingly make better business decisions to improve their product, supply chain, distribution & sales. in developing markets, groceries are fmcgs biggest customers contributing to more than 50% of their sales. in egypt alone, grocery stores contribute to 90% of fmcg sales. in developing markets, fmcgs spend more than $10billion every year on research & business development. data is at the core of every decision fmcgs make: what price point to use? what promotion to launch? which flavour to introduce? which stores to cover & how much to produce/to ship? these questions are the heart and soul of the business and data is its fuel. one of the greatest challenges fmcgs face when dealing with groceries is finding accurate & timely data to help them m