Balance. Intelligent Ideas

balance is an ideas business. we create communications based around sound marketing thinking, market sector insight and highly flexible creative interpretation. we listen to our clients brief and evaluate what they want to achieve. we strive to understand our clients business or organisation and the market sectors they operate in. we focus on the audience and try to really understand their mindset, influences and their motivations. we then devise a communications response to the brief that is not constrained by a specific communications channel, media format or a pre-conceived viewpoint. we use any and all communications routes to engage with the audience honestly, truthfully and relevantly. most importantly of all, we believe in developing great ideas that sparkle and catch the light in such a way as to be impossible to ignore. we integrate off-line ideas with on-line. media relations with mobile telecommunications. outdoor advertising with live events. artful design with inspirationa