Balandra Software

balandra has developed a platform to manage digital customer journeys in a truly innovative way. the platform is based on a data-centric modelling methodology, instead of the traditional task-centric modelling approaches which underpin existing workflows. the platform is comprised of an application development framework based on the data-centric modelling methodology. the main application of balandra software is memento. defined as the brand behaviour management tool, it allows any complex industry services brand to first acquire "concience" of what all its systems do to its customers like a mirror. this drives very soon to the second phase where the brand will manage its "manners" in consideration of the whole context of the customer. this context is made of each and all of the journeys the customer is sharing with the brand at a point in time (and not only the sales & marketing journeys :-). this way, the brand will be able to expose a much smarter behaviour, beeing able to silent wh