Baltmi

for constant and long-term market monitoring baltmi uses a unique methodology, recognised internationally and approved by win/gallup international association. the research is conducted with households selected to represent lithuanian, latvian and estonian sociodemographic model. these households provide data about their purchases. long-term research participants scan their daily purchases and register within the system information about selected retail channels, retail chains, volume and prices, enabling the company to constantly monitor real purchasing and consumption data for fmcg. data collected in baltmi database allows to reliably analyse buyer and consumer behaviour, and retail market trends.