Barker Enterprises, Inc.

barker enterprises, inc. specializes in database marketing for casinos. here is an overview of the core products and services at the forefront of chief consultant nicole barker's portfolio: 1. database assessment this is a series of reports to diagnose the health of the existing customer pipeline, to identify the "sweet spot" segments within the database, and to target those who are on the threshold of more regular patronage. 2. segmentation the next step is to parcel out incentives responsibly across multiple segments. relevant messages and appropriate offers, as well as the identification of potential marketing test and controls is tantamount to improving existing marketing activities. 3. programming casinos manage points programs, player development programs, direct marketing campaigns, and tiered card structures to court their players. each marketing vehicle has its unique purpose. nicole's goal is to deliver the proper incentives using the right channel to avoid inappropriate spen