B&b Theatres

b&b today · 6th largest theatre chain in america · 429 screens . 49 locations · 9 states · featuring marquee suites®, plf grand screen ®, screenplay!, mx4d®, screen-x, lyric and 21+ auditoriums. the beginning b&b theatres stands for bills and bagby, two families that both launched movie theatres and joined forces-for business and love-in 1980. the history of b&b stretches back to 1924 when elmer bills, sr., bought the lyric theatre in salisbury, mo, and founded bills theatres. it was there that he met his future wife, johnnie, while she played the piano along with the silent movies. years later, their son elmer bills, jr., was born into the business. in 1936, the elder elmer hired 10-year-old sterling bagby as a concession clerk. sterling grew up, fought in world war ii and came home to marry his higbee, mo ticket seller, pauline. together, they started the bagby traveling picture show and roamed rural missouri with their films, projection equipment, seats and snack bar. the bag