Bda Marketing Planning

bda provides integrated consumer demand information and guidance to help companies find the freedom to grow. our core offer centres around: - integrating market, sales, consumer, shopper and brand data, filling knowledge gaps and presenting this in an interactive and easy to use interface - modelling the market outlook to produce robust & independent forecasts of consumer demand - consumer-centric process for developing & quantifying the incremental impact of new products & concepts we take a fact-based and empirical approach, filling knowledge gaps to build integrated consumer demand frameworks. these allow our clients, their teams and their stakeholders the freedom to grow based on a bedrock of shared consumer understanding.