be.known.

being noticed has never been more challenging for a company or business leader. social networks such as twitter have now become part of mainstream media, theoretically enabling anyone to shape news agendas. new partnerships and platforms carry more influence than ever, particularly among journalists as their preferred commentators-du-jour. meanwhile, the blurring of once clear-cut disciplines, practices and industry sectors often makes for firms that lack a well-communicated proposition – or leaders who stand for everything, yet nothing. it’s against this challenging backdrop that we at be.known. can help.