Beaten Tracks Apparel

beaten tracks apparel is a new clothing brand, set up and run by sam haidemenos from his home in leicestershire. sam has been designing images for a number of years, and has previously released a number of design series for both clothing and paperworks via other websites. all of the designs we use are hand-drawn, something we pride ourselves on as it sets them apart from computer-generated images used by many designers. we like some character in our designs and so apart from minor editing when we digitize the images, what you see on the shirt is the original as the designer intended! after drawing, the designs are transferred to silk screens and printed onto the garments at our very own independant print studio.