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bi projects often focus on setting up a data warehouse making sure all data is centralized and available in a format to facilitate reporting and analysis. nothing wrong there. however, almost never serious thought is given to establish a reporting (visualisation) strategy which results in a report clutter. business users will be confused and uncertain about what is reported and it is confronted with maintaining a continious growing number of reports. business visibility : turn data into information using visualisation techniques a visualisation strategy consists of : a framework to ensure the business objective of each report a corporate stylesheet to ensure consistency in report development a process to ensure that quality guidelines are followed a process to ensure that the audience keeps on receiving the information needed