Beirn, Inc

throughout their travels in many parts of the world, rita overzat and her two daughters, ali trier, and jenna overzat decided to design a few bags made of authentic watersnake just for themselves as a memory of their whirlwind indonesian vacation. after receiving an abundance of undeniably positive feedback from friends and retailers back home in new york, the decision to introduce beirn to the world was left unanimous. as ceo of the rjm group, rita has used the same strategies that were so successful in launching and developing emerging brands, to launch beirn. using both daughters' middle name, a family name, "beirn", rita, ali and jenna decided to launch their first watersnake handbag collection.