Bekarel

at bekarel, we want solar companies to grow. we want them to grow not only because we believe in their business, but because the benefits of solar adoption to the environment, our local economy, and to our nation's energy independence are indisputable. that's why we're addressing one of the most formidable problems in the industry: the cost of customer-acquisition. driving this cost are the extensive efforts in sales and marketing, and driving those efforts are poor opportunity-to-close ratios. these ratios are down because homeowners' buying decisions are being obscured by overly technical presentations that are too complex for them to digest. to make matters worse, there's also an uncontrollable array of industry-specific variables complicating the sales process, and a sales rep's inability to empathically communicate these factors to a prospect is crippling to the success of a deal. finding no solutions to this problem in the market, we decided to create one. bekarel's sales-foc