Bene Idea Lab

the best environment for developing creative ideas is a space which supports the creative process. bene’s idea labs extend the traditional concept of a “brainstorming” and workshop space, and provide the ideal setting for developing big ideas. originally developed for a traditional workshop approach, this innovative space concept today goes far beyond that and is now designed specifically to meet all the needs of a “think tank”. the idea lab provides the perfect setting for brainstorming and planning sessions, presentations, as well as for concentrated individual work. it creates a spatial environment which supports and facilitates innovation and prototyping. the room space is designed to create the atmosphere of a workshop where creative reflection and lateral thinking, concept refinement and exchange of ideas – as well as hard work of course – result in forward-looking projects. the 150 m2 idea lab at the bene flagship store in vienna is open for innovation events, for groups of up