benesit.dk

the business idea is to produce and sell a unique chair for people who wish to prevent back pain due to long-term seated work. the chair is a supplement to a regular office chair and it will straighten the back and activate and strengthen the core. the idea for the product is found among motorically stimulating furniture for children and the base is rounded so that it keeps the core activated at all times. the product profile is high quality danish design and the founders produce each chair by hand themselves. the company is founded by peter and caroline kragh (father and daughter). caroline is studying on the final year in the design and innovation masters programme at dtu and peter is studying final year of multi media design at cph business. caroline is also teaching in innovation and peter has a long career as an innovation professional. the 2 founders of the company have back pain experiences. they combined their knowledge and experience with their need for an affordable danish d