Beside Group

over the past few decades, beside has become the go-to partner for international brands diesel, diesel kids, fred perry, pinko, scotch & soda and others thanks to our well-developed know-how of the retail and distribution sectors. through our wide regional reach, partners are ensured premium presence across the middle east. our retail division directly operates stores in the uae, ksa, kuwait, qatar, bahrain and egypt, while our distribution division supplies our franchising partners as well as multi-brand stores across 11 middle eastern countries - uae, ksa, bahrain, kuwait, qatar, oman, egypt, lebanon, jordan, syria and yemen. understanding the core components of a brand’s dna and being able to represent that retail experience is something we pride ourselves on at beside. each store is intricately created to ensure that it represents the brand’s international identity within the local market whilst remaining an ideal shopping experience for customers. what also sets our stores apart i