Best Hotel Alliance

four upscale, luxury, middle and economy class hotel companies have joined forces to form a worldwide alliance based on the shared philosophy and common missions for providing guests with unique, personalized guest services. the new best hotel alliance (bha), consisting of the hotel groups regal hotels & resorts, kinder hotels and resorts, leading family hotels and continent hotels & resorts, has united upscale luxury, middle and condominium hotels and resorts on five continents in a shared marketing partnership to offer customers a wider range of worldwide accommodations. our objective for hoteliers: to assist small to midsize hotel brands to compete more effectively with the large hotel chains by taking control of our own distribution, giving a voice to our marketing activities in an increasingly global environment, and by extending and streamlining our sales forces, while each partner retains its brand’s independence and individuality. for travelers: travelers who choose best hotel