Best Marketing World

the enormous development and change that business advertising is encountering is to a great extent because of three "revolutions" happening in the world today, as indicated by morris, pitt and honeycutt (2001). 1. technological revolution. technology is changing at an unprecedented pace, and these changes are speeding up the pace of new product and service development. technology and business strategy go hand in hand. both are correlated. while technology supports forming organization strategy, the business strategy is also helpful in technology development. both play a role in business marketing. 2. entrepreneurial revolution. to stay competitive, many companies have downsized and reinvented themselves. adaptability, flexibility, speed, aggressiveness and innovativeness are the keys to remaining competitive today. marketing is taking the entrepreneurial lead by finding market segments, untapped needs and new uses for existing products, and by creating new processes for sales, distr