Beyond Intent

beyond intent is the first intent marketing consultancy in the southern hemisphere. intent marketing is the emerging practice of delivering communications to consumers based on understanding why they need a product or service instead of pushing messaging at them about what you want them to buy. in other words, we take context and state of mind into consideration and do not stop at the click or the like. we employ a mix of data-first solutions including automated cognitive ai media optimisation engines to accurately understand, predict, and optimise engagement with consumers. this stack is called d*star which is also our methodology for applying the intent analysis to marketing: data > strategy > technology > actions > results. as a starting point contact us to find out more about the breadth of insight we are able to gather via our shout platform that generates intent signals that can automatically be translated into 'micro-segments'​ for performance media across all programmatic chann