Beyond Media Festival

beyond media was an architecture film festival held in florence from 1997 to 2009. the festival, founded and directed by marco brizzi, aimed at observing the use of audiovisual tools for architecture and more generally at discussing relationships between architecture and the media. beyond media was organized by image, a group of architects, historians and researchers based in florence and active in the field of communication in architecture. in the course of its nine editions, the festival became one of the main events worldwide devoted to architecture videos. the latest edition, "beyond media 2009: visions", presented 80 videos selected from over 600 submissions from 35 countries. the festival began in the context of the deep changes occurred in the mediasphere during the 1990s. with the large diffusion of new media and computer driven design tools, videos quickly became an accessible and powerful instrument for architects. they were used by designers not only as a more lively form of