Beyond Numbers

what happens when user experience is inextricably tied to complex businesses processes or large data sets? beyond numbers was created to help businesses solve this specific problem. in these cases, user experience must make a deep dive into the subject matter in order to achieve business objectives. we begin by listening. organizations contain diverse voices. we make sure those voices are heard and consolidated into a clear plan of action. we create a strong relationship based on trust and transparency. we follow a user-centered design process.that means that we begin with an explicit understanding of the user. what are the user’s tasks, activities and environments? what are the user’s motivations? in short, how does this product add value to the user’s life? the final design will be a bridge that unites the goals of the organization with those of the end user. our process is iterative. we sketch out a user journey and create a series of prototypes that are used to validate our the des