Beyond Proper by Boston Proper, LLC

beyond proper by boston proper is the same fearless fashion brand you expect with a name that perfectly embodies everything we believe in. we believe style is defined by attitude, not age. we believe in shaking up the status quo, going beyond what’s expected and never, ever settling. we believe in empowering women with the personal conviction that confidence is the sexiest thing you can wear, and with that conviction, we can move mountains, shatter ceilings and start movements, without sacrificing the feminine allure that makes us who we are. our original name came from a fledgling mailing list in boston more than 30 years ago and when we bought it, we focused our efforts on growing our fashion and brand aesthetic. over the years, we've fielded many questions and often confusion over the misnomer, yet the thought of changing a decades-old name was daunting. but today, with the changing retail landscape and the need for brand authenticity and clarity of purpose, we knew the timing could