Bide and Fecht

bide and fecht is an independent clothing brand based in buckinghamshire, england. the brand name derives from its founder’s scottish heritage and translates to ‘stand and fight’. the company began in 2012 with two friends and a shared passion for design, looking to take their work from digital screens, to silkscreens. originally using university printing equipment they created a small range for themselves, which quickly generated huge demand across campus. one year later they were discovered by b&f;’s third member and the trio took their designs to a global audience. with quality and care at heart, they use the finest materials in the industry and produce everything by hand; keeping each piece bespoke and unique. b&f; designs are still inspired by the 'bydand' roots that moulded the company and their ranges aim to produce the clean and fresh feel the brand is notorious for.