Bio - Brand Identity Optimization

our brand identity optimization (bio) process works with your team(s) to build your brand’s strategy and direction. the process ensures your brand story is positioned to meet your business objectives and consumer needs. our approach provides your team with tools and a framework to develop your brand’s communication strategy, activation plan, as well as a unified committed team. we tailor the process to mirror your marketing language and align with your team’s experience. the bio process includes 3 platforms to guide your teams: biopsy a brand biopsy examines the current state of your brand by assessing the messaging across all touchpoints. the platform evaluates the effectiveness of your communications and the current target audience perception. biology a brand biology develops your brand positioning and graphic assets strategy to achieve a meaningful connection with your target audience. the platform informs the development of the brand positioning, brand identity and messaging. b