Bisedge Brands & Distribution

bisedge is a pan-african brand building, sales and distribution company. given africa’s strong demand growth, driven by strong population growth, the continent is a key target for consumer goods companies globally. however, brand building and distribution in africa will continue to differ significantly from models seen in the united states, europe or even asia. value chains are highly fragmented and goods are still largely sold in open markets as opposed to supermarkets. bisedge’s creates strong route-to-market structures, as a platform for consumer good products, whilst adhering to the highest standards of sustainability. other than contemporary trading and distribution companies, bisedge does not focus on specific countries in africa, but rather targets the most attractive urban agglomerations across the continent. it is in these urban agglomerations, where africa’s rising middle class lives.