Bishop & Rook • New Product Planning

david glatt, principal we consult with development-stage biotech firms to provide pre-launch pharmaceutical commercialization planning focused on establishing brands with sustainable promotable advantages. we create and execute strategic plans for: market segmentation; brand positioning; market development; access & reimbursement; and opinion leader management. we also provide input to clinical program design to successfully differentiate brands, fully leverage value propositions, and encourage payors to pay. our strategy is to consistently focus on developing products and programs that recognize and address customers’ needs and their desired user experience. we embrace the unique roles each customer plays in care decisions, including healthcare professionals, patients, payors, opinion leaders, regulators, and governments. • primary focus on development-stage biotech programs. • perform full spectrum of chief commercial officer (cco) responsibilities prior to establishment of